Millions of people in the country are currently seeking orthodontic treatment, with most opting for traditional braces or clear aligners. Two of the biggest complaints orthodontists receive from patients undergoing treatment is that their teeth get stained or discolored and that their aligners, if they are undergoing clear aligner treatment such as Invisalign, smell and get dirty quickly. One orthodontist took those complaints to heart and set out to revolutionize the industry, creating specialized products that give patients the ability to clean their braces and aligners while whitening their teeth at the same time.
“Having aligners that are yellow or that give off a bad odor is embarrassing for people,” explains Dr. Michael Florman, a Los Angeles based orthodontist and the chief executive officer of EverSmile, Inc. “I’m happy to say that I’ve been able to take those complaints and concerns and use them to create something that will help everyone address these problems."