The holiday gift buying season is just around the corner, and people are already beginning to plan for it. According to Gallup, the average person will spend around $830 on gifts, with 30% of shoppers spending over $1,000 on them. Yet many of those gifts are products that will be set aside, go unused, and will lose value the moment the person opens them. For those looking for something with more of a lasting value, they may want to consider giving diamond investments as gifts this year.
“Diamonds have an over 3,000-year history of value growth, and everyone loves them,” explains Sean Cohen, president of Van Zwam, the developer of Defined Value Diamonds (DVDs). “They make great gifts for just about everyone. Whether it’s for children, grandchildren, family or friends, even employees, diamonds are a gift of everlasting emotional and financial value, and they can be put into jewelry and enjoyed anytime,”