Millions of people enjoy tuning into the many award shows that take place throughout the year on television. They love to see the celebrities make their way down the red carpet, stopping to pose for the cameras and crowds. From the Grammys to the Globes, and now with the anticipation of the Oscars, we’re letting people know the secrets behind being red carpet ready. When it comes down to it, a lot of it all is about being prepared.

“I’m the type of person who is always prepared for any type of red carpet event,” said Gretchen Rossi, “Real Housewives of OC” alum and Creative Director of The Gretchen Christine Collection. “I keep a stash of goodies in my car and in my clutch, so I’m always prepared when doing media events. Savvy Travelers beauty wipes save me time and time again.”

Here are some red carpet beauty secrets that everyone can use:

Valentine’s Day is a time when both men and women spoil their significant other with goodies to show their love and appreciation for them. In fact, according to the National Retail Federation, the average person will spend around $142 on those gifts, which typically include candy, flowers, apparel, and jewelry. This year, there is a unique gift that people can give to both men and women that will not only surprise the recipient, but will give them a lasting investment at the same time.

“If you want a truly unique gift this year, consider giving the gift of a diamond investment,” explains Sean Cohen, president of Van Zwam, the creator of the Defined Value Diamonds. “Not only will it bring them joy then, but it will provide them with a secure investment that they can have for many years to come. These diamonds can also be set in jewelry anytime and their investment value will not be affected.”

According to research by Accenture, there are 80 million millennials, and collectively they spend around $600 billion shopping each year. With the popularity of jeans continuing, many of those shoppers will be purchasing jeans that showcase their style, fit their budget, and give them the look they are after. Denim will continue to grow as a need, especially those brands that can offer a comfortable fit, high quality, and can keep up with the trends in the industry.  California fashion styles are always in demand because when they are LA-inspired people flock to them, putting them in high demand.