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Career Marine Transitions to Successful Entrepreneur, Shares Secrets | Business

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Career Marine Transitions to Successful Entrepreneur, Shares Secrets
Business, News, Pets
Career Marine Transitions to Successful Entrepreneur, Shares Secrets

One former Marine turned entrepreneur shares his tips on what it takes to build a successful business in any industry

According to the Small Business Administration, 99.7 percent of all businesses are considered small, which is having under 500 employees. While there is a lot of information readily available to explain to would-be entrepreneurs about how to go through the steps to open one of these small businesses, that’s only half the equation. Just opening shop and hanging a sign out won’t be enough to stay in business over the long term or be successful.

“There are some specific skills that people have to have if they want to be successful in business,” explains Will Post, founder and CEO, Hound & Gatos Pet Foods Corporation. “If they happen to have them, great, but if they don’t, they are things that can be learned. Whether someone has already opened their business or they are planning to, putting these skills at the top of your priority list will help ensure success.”

Post is a former Marine who became an entrepreneur following his time in the military. Here are the five most important skills that he feels every entrepreneur must have to succeed in business:

1.    Marketing skills. It doesn’t matter how good your product or service is if nobody knows about it. Entrepreneurs have to engage in various ways to get the word out about the business and what they have to offer. They either need to have these skills to do the work on their own, or hire the right people to do it without them. A business that doesn’t do any type of marketing will have a difficult time surviving in the long term.

2.    Communication ability. The business world is filled with communication, whether it is business to consumer, business to business, or the business owner to employees. Being able to effectively communicate and have good interpersonal skills with others is important for all entrepreneurs.

3.    Management know-how. Being an entrepreneur means knowing what to do with the business as it goes along. Entrepreneurs need to have at least some basic business skills so they can evaluate, make a plan, and keep the company moving forward.

4.    Leadership. This one is crucial for any entrepreneur who will have employees. The mission of a good leader is to bring out the best in others. When doing so, the business as a whole will benefit.

5.    Sales ability. Every entrepreneur ends up selling, even if they may not consider themselves to be a sales person. They are selling themselves, their ideas, their products and services, and their vision for the future.

“Some of these skills people have going into it, and others you pick up along the way when you realize something needs to be done better,” adds Post. “A successful entrepreneur will look at what needs to be done and will find a way to learn how to do it, or hire someone who can. I’ve learned a lot in my entrepreneurial experience, and I’m happy to keep on learning if it keeps my business growing and moving forward.”

There are also some characteristics that stand out as being particularly helpful for entrepreneurs to have. These include being self-reliant, persistence, self-confidence, being hard-working, and having a passion or belief in what you are doing. As a career Marine, Post learned a lot of skills and gained characteristics in the military that help him with running his business today. These include learning how to handle a variety of situations that may arise, how to take initiative, being adaptable, and to be a hard worker who perseveres.

Post has a passion for changing the pet food industry, which has fueled his success. He was fed up with the unhealthy pet foods with hidden ingredients and set out to revolutionize the industry. Today, Hound & Gatos Pet Foods Corporation is a leader in healthy pet foods and three-time winner of the “Most Trusted Pet Foods” award by TruthAboutPetFoods.com. Additionally, the company has won the “Top Approved Pet Foods” three years in a row by Whole Dog Journal. The company uses only the best-sourced ingredients, uses 100 percent meat, makes their pet food right in South Dakota, and offers complete DNA disclosure to show the source of the meat used in their foods. They never use things found in other popular pet foods, such as generic livers, carrageenan, chemicals, unidentifiable additives, and preservatives. They have also never had any of their food recalled.

Hound & Gatos Pet Foods strives to help owners obtain the best quality products for their pets, and they deliver with 100 percent animal protein with no fillers. Visit www.HoundGatos.com and discover the difference of premium quality hypoallergenic pet food. The products are distributed through Animal Supply Co., Pet Food Experts and Canada's Global Pet Foods. The foods are also available in Canada, at PetOnly.CA and Trueman Dist. For more information, visit www.HoundGatos.com. 

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